Alfsons Enterprises Limited
is a proud, family-owned business with a rich heritage and over five decades of experience in the wholesale and retail sectors. Established in 1969 by the visionary Alphonse “Fonzu” Farrugia, the company began its journey as a distributor and agent for Farsons products, serving the bustling areas of Ħamrun, Marsa, and Valletta.
From day one, Alphonse and his family built the business on the foundations of exceptional customer service, competitive pricing, and a deep commitment to the local community. Their dedication quickly earned Alfsons a reputation for reliability, trust, and personal service — values that remain at the heart of the company to this day.
As the years progressed, so did the company’s ambition. What started as a distribution operation soon evolved into retail, with the opening of its first bottle shop in the heart of Ħamrun. This marked the beginning of a new chapter, expanding the reach and impact of the business.
Today, Alfsons Enterprises is proudly led by the third generation of the Farrugia family, who continue to uphold the values and entrepreneurial spirit passed down through the years. The company now boasts a diversified retail portfolio that includes a supermarket, bottle shop, and tobacco shop, offering customers quality products and a personalized shopping experience.
On the wholesale front, Alfsons has grown into a respected importer and supplier, specializing in a wide selection of affordable, high-quality wines from across Europe, along with a broad range of spirits and beverages. The wholesale division serves an extensive client base, including the HORECA sector (Hotels, Restaurants, Cafés) and private events, such as weddings and celebrations.
The sustained success of Alfsons Enterprises is a testament to the hard work, passion, and integrity of the Farrugia family and their dedicated team. As the business continues to evolve and expand, its mission remains clear: to deliver quality, value, and service that stand the test of time.
Why Ta’Fonzu?
Fast & Free Delivery
We can deliver within the hour or next day.
Secure Transactions
100% secure payment
Quality Products
We offer a wide range of high quality products
Customer Support
We give customized personal service to each client
